Polly Borland's Untitled III

A few months ago publisher Ashley Crawford (of 21C and World Art fame) asked me to contribute to a Photofile Magazine roundtable about a mysterious bunny image.  I sent Ash a brief piece with in-joke references to the Discordianism movement, the horror author H.P. Lovecraft, Richard Adams' novel Watership Down, intelligent design, and the 1977 hoax Alternative 3 (in Photofile #84, Summer 2008, p. 60).  It was a lot of fun.  The image turned out to be Polly Borland's Untitled III (2004-04), and private collector David Walsh now curates a billboard version in Melbourne, Australia.